The BUD Fund – Easy BUD


To expedite the processing of applications, so as to enable more SMEs to make use of the funding to develop their business, the Government launched “Easy BUD” under the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund). Under “Easy BUD”, the application form and the requirements for supporting documents have been simplified. The vetting arrangements have also been streamlined with the processing time of “Easy BUD” applications halved to within 30 working days.


Apart from “Easy BUD”, enterprises may continue to apply for funding through the general application track of the BUD Fund all year round, so as to assist their business development in the Mainland and other markets with which Hong Kong has signed free trade agreements and/or investment promotion and protection agreements. The cumulative funding ceiling per enterprise under the BUD Fund will remain at $7 million.

Programme Outline

Eligibility :
Non-listed enterprises registered under the Business Registration Ordinance (Chapter 310), with "Substantive Business Operations" in Hong Kong
Geographical Scope :
Mainland and other economies with which Hong Kong has signed Free Trade Agreements and/or Investment Promotion and Protection Agreements
Funding Ceiling per Approved Project :
Maximum funding amount is HK$100,000. Funding on 50:50 matching basis
Project Commencement :
The soonest the next day after the application submission
Project Duration :
Maximum of 12 months
Application Period :
Application is open all year round. Each enterprise can submit ONE application every six months

Project Measures


Development or enhancement of company website

Design and production of promotional materials

Mobile application for promotional purpose

Participation in exhibitions and related expenses

Testing and certification

Patent/ Trademark registration

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