{"id":7655,"date":"2020-10-05T17:24:46","date_gmt":"2020-10-05T09:24:46","guid":{"rendered":"https:\/\/www.ad-linkage.com\/?p=7655"},"modified":"2020-10-05T17:57:55","modified_gmt":"2020-10-05T09:57:55","slug":"dark-post-what-are-they-and-how-they-benefit","status":"publish","type":"post","link":"https:\/\/www.ad-linkage.com\/en\/blog\/dark-post-what-are-they-and-how-they-benefit\/","title":{"rendered":"Dark Post: What are they and How they benefit"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Bet the term \u201cDark Post\u201d would not be a strange word to you if you are in the marketing field but do you actually realize what it is and how could it benefit with your marketing campaign?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

What Dark Post Is?<\/h3>\n

Despite the word \u201cDark\u201d sounds somewhat threatening, it isn\u2019t as scary as it is. The term \u201cdark post\u201d used to describe a post\/targeted ad that is not published on the advertiser\u2019s timeline or in the feeds of the advertiser\u2019s followers while it only appears as a sponsored post in the news feed of the targeted audience.[\/vc_column_text][vc_column_text]\n

\"Photo

Photo from Internet<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]However, as Facebook launches its page transparency library section last year, the audience can check all the posts now by simply going to the advertiser\u2019s profile page transparency section at the bottom left corner.[\/vc_column_text][vc_column_text]\n

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Photo from Internet<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]One thing worth mentioning is that, technically, all ads on Instagram and Snapchat are dark post while advertisers are free to choose if they want their ads create with dark post or organic post on LinkedIn, Facebook, Twitter and Pinterest.[\/vc_column_text][vc_column_text]\n

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Photo from Internet<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]And, how it benefits?<\/p>\n

Of all the benefits it does to social media marketing, there are 3 that worth mentioning with:<\/p>\n

    \n
  1. Target the right content to the right person<\/strong>
    \nContent relevancy carries a lot of weight in social media marketing success. Putting the right content in front of your audience not only arose their attention but also increases the chance they convert. And with a better engagement rate ranking, it is expected that you will getting a higher ad relevance score!<\/p>\n
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    Photo from Getty Images<\/p><\/div><\/li>\n

  2. A\/B Testing<\/strong>
    \nSince Dark Post doesn\u2019t show on the page wall. You can utilize such features to do A\/B spilt testing to refine and optimize your ad by putting two different content into the same pool of audience and analyst on the result.<\/p>\n
    \"\"

    Photo from Internet<\/p><\/div><\/li>\n

  3. Social Media auditing<\/strong>
    \nNone of us like to be surrounded by spammy ad posts especially when they first met your page. Having all these on your wall is nothing different than asking your audience to stay away from you. Instead, having \u201cfun-fact\u201d and informative posts could help retaining your page followers\u2019 interest.<\/p>\n
    \"\"

    Photo from Internet<\/p><\/div><\/li>\n<\/ol>\n

    Last but not least, please don\u2019t forget to like and share our Facebook<\/a>\u00a0and LinkedIn<\/a>\u00a0for more digital marketing updates and tips![\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Bet the term \u201cDark Post\u201d would…<\/p>\n","protected":false},"author":3,"featured_media":7660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"yst_prominent_words":[],"class_list":{"0":"post-7655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook-en"},"_links":{"self":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/7655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/comments?post=7655"}],"version-history":[{"count":4,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/7655\/revisions"}],"predecessor-version":[{"id":7677,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/7655\/revisions\/7677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media\/7660"}],"wp:attachment":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media?parent=7655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/categories?post=7655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/tags?post=7655"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=7655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}