{"id":4198,"date":"2018-04-09T12:19:55","date_gmt":"2018-04-09T04:19:55","guid":{"rendered":"http:\/\/192.168.1.23\/google-%e6%94%be%e5%af%acexact-match-%e5%ae%8c%e5%85%a8%e6%af%94%e5%b0%8d%e7%9a%84%e8%a6%8f%e9%99%90\/"},"modified":"2020-01-20T20:50:17","modified_gmt":"2020-01-20T12:50:17","slug":"google-%e6%94%be%e5%af%acexact-match-%e5%ae%8c%e5%85%a8%e6%af%94%e5%b0%8d%e7%9a%84%e8%a6%8f%e9%99%90-2","status":"publish","type":"post","link":"https:\/\/www.ad-linkage.com\/en\/blog\/google-%e6%94%be%e5%af%acexact-match-%e5%ae%8c%e5%85%a8%e6%af%94%e5%b0%8d%e7%9a%84%e8%a6%8f%e9%99%90-2\/","title":{"rendered":"Google further dilutes exact match in Adwords"},"content":{"rendered":"<h4>Google further dilutes exact match in Adwords<\/h4>\n<p>In March 2017, Google announced to further dilute exact match in Adwords by including variations in word order and function words (such as conjunctions, prepositions, etc.) Google said early tests indicated advertisers could see a growth in exact match clicks (3 % approximately) after the changes.<\/p>\n<p>Reference :<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-exact-match-close-variants-word-order-function-words-271395\">https:\/\/searchengineland.com\/google-exact-match-close-varia\u2026<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/2017review?source=feed_text\">#2017review<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/digitalmarketing?source=feed_text\">#digitalmarketing<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/searchenginemarketing?source=feed_text\">#searchenginemarketing<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/sem?source=feed_text\">#SEM<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/onlinemarketing?source=feed_text\">#onlinemarketing<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/google?source=feed_text\">#google<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/adlinkage?source=feed_text\">#adlinkage<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/adwords?source=feed_text\">#adwords<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2017, Google announced to further dilute exact match&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4442,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[88,89],"yst_prominent_words":[],"class_list":{"0":"post-4198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-en","8":"tag-digitalmarketing-en-2","9":"tag-onlinemarketing-en-2"},"_links":{"self":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":4,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"predecessor-version":[{"id":6158,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4198\/revisions\/6158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media\/4442"}],"wp:attachment":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/tags?post=4198"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}