{"id":4195,"date":"2018-04-09T12:05:24","date_gmt":"2018-04-09T04:05:24","guid":{"rendered":"http:\/\/192.168.1.23\/%e9%9b%b6%e5%94%ae%e7%9a%84%e4%ba%ba%e6%9c%89%e7%a6%8f%e4%ba%86\/"},"modified":"2020-01-20T20:47:35","modified_gmt":"2020-01-20T12:47:35","slug":"good-news-for-retailers","status":"publish","type":"post","link":"https:\/\/www.ad-linkage.com\/en\/blog\/good-news-for-retailers\/","title":{"rendered":"Good News for Retailers!"},"content":{"rendered":"

Good News for Retailers!<\/h4>\n

As a brand new year begins, Google SEM also start anew! Google has added a new feature called \u201cPromotion Extension\u201d. Without doubt, it can help advertisers to seize the enormous potential business opportunities on festivals and holidays.<\/p>\n

When it comes to festivals, of course you have to be present to join the celebration, but gift is also a must! Therefore, retail turnovers are predictably high before festivals. Thus, retailers would utilize their aces in the hole to maximize their profits. Promotion is definitely one of their secret weapons.<\/p>\n

As early as the end of 2016, Google has been testing Promotion Extension in text ads. Advertisers can feature special offers in their texts ads with the extension. Fortunately, the long-awaited Promotion Extension finally came online in late 2017!<\/p>\n

As the name implies, Promotion Extension aims at helping advertisers to showcase and highlight their promotions, and draw the users\u2019 attention by making the text ad more noticeable.<\/p>\n

Let\u2019s have a brief walkthrough of the most incredible characteristics of Promotion Extension!<\/p>\n

    \n
  1. An eye-catching Promotion Extension will show beneath your text ad<\/li>\n
  2. Flexible Scheduling: You can choose to show your promotion extensions within the provided occasions, or specify dates and time on a customized basis<\/li>\n
  3. You can specify monetary discount or percent discount in the Promotion Extension<\/li>\n
  4. You can insert requirements that best describe your promotional offer, e.g. promotion code or spending limit<\/li>\n<\/ol>\n

    It is worth noticing that Promotion Extension has amazing results in the foreign countries (drives a higher CTR). I wonder how would it perform in Hong Kong!<\/p>\n

    Hope you enjoy this piece~<\/p>\n","protected":false},"excerpt":{"rendered":"

    As a brand new year begins, Google SEM also starts a new…<\/p>\n","protected":false},"author":3,"featured_media":4436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[88,89],"yst_prominent_words":[],"class_list":{"0":"post-4195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-en","8":"tag-digitalmarketing-en-2","9":"tag-onlinemarketing-en-2"},"_links":{"self":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/comments?post=4195"}],"version-history":[{"count":3,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4195\/revisions"}],"predecessor-version":[{"id":6149,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4195\/revisions\/6149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media\/4436"}],"wp:attachment":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media?parent=4195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/categories?post=4195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/tags?post=4195"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}