{"id":4176,"date":"2018-04-07T13:53:43","date_gmt":"2018-04-07T05:53:43","guid":{"rendered":"http:\/\/192.168.1.23\/facebook%ef%b8%8f-%e5%86%8d%e6%94%b9%e6%bc%94%e7%ae%97%e6%b3%95\/"},"modified":"2020-01-20T20:50:21","modified_gmt":"2020-01-20T12:50:21","slug":"facebook%ef%b8%8f-is-changing-its-algorithm-again","status":"publish","type":"post","link":"https:\/\/www.ad-linkage.com\/en\/blog\/facebook%ef%b8%8f-is-changing-its-algorithm-again\/","title":{"rendered":"Facebook&#x2122;&#xfe0f; is Changing its Algorithm Again"},"content":{"rendered":"<h4><strong>Facebook&#x2122;&#xfe0f; is Changing its Algorithm Again<\/strong><\/h4>\n<p>To restore Facebook&#x2122;&#xfe0f; usage, CEO Mark Zuckerburg has decided to amend its algorithm so as to \u201cfix\u201d the News Feed. Facebook&#x2122;&#xfe0f; is currently de-emphasizing commercial content (e.g. brands, businesses and media publishers) and prioritizing content from friends and family.<\/p>\n<p>This amendment would predictably reduce user engagement in Business Pages, driving entrepreneurs to invest more money in boosting their posts.<\/p>\n<p>Facebook&#x2122;&#xfe0f; second change in its algorithm has actually been implemented before. In 2018, Facebook&#x2122;&#xfe0f; is going to intensify its efforts in fending off engagement-bait posts.<\/p>\n<p>As a result, you have to be prepared that your advertising budgets for social game posts would probably escalate a fair amount in 2018!<\/p>\n<p>Reference: Marketing Land<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/onlinemarketing?source=feed_text\">#onlinemarketing<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/digitalmarketing?source=feed_text\">#digitalmarketing<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/%E7%B6%B2%E4%B8%8A%E7%87%9F%E9%8A%B7%E5%B0%88%E5%AE%B6?source=feed_text\">#\u7db2\u4e0a\u71df\u92b7\u5c08\u5bb6<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/%E7%B6%B2%E4%B8%8A%E7%87%9F%E9%8A%B7?source=feed_text\">#\u7db2\u4e0a\u71df\u92b7<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/%E7%B6%B2%E4%B8%8A%E5%BB%A3%E5%91%8A?source=feed_text\">#\u7db2\u4e0a\u5ee3\u544a<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/ad?source=feed_text\">#ad<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/%E7%A4%BE%E4%BA%A4%E5%AA%92%E9%AB%94?source=feed_text\">#\u793e\u4ea4\u5a92\u9ad4<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/post?source=feed_text\">#post<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/socialgame?source=feed_text\">#socialgame<\/a> <a href=\"https:\/\/www.facebook.com\/hashtag\/socialmedia?source=feed_text\">#socialmedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To restore Facebook&#x2122;&#xfe0f; usage, CEO Mark Zuckerburg has decided&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[88,89],"yst_prominent_words":[],"class_list":{"0":"post-4176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook-en","8":"tag-digitalmarketing-en-2","9":"tag-onlinemarketing-en-2"},"_links":{"self":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/comments?post=4176"}],"version-history":[{"count":3,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4176\/revisions"}],"predecessor-version":[{"id":6159,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/posts\/4176\/revisions\/6159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media\/4433"}],"wp:attachment":[{"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/media?parent=4176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/categories?post=4176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/tags?post=4176"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.ad-linkage.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=4176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}